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The designer Bible - Part. 39. - Guccio Gucci

The teenager Guccio Gucci worked as a lift boy in the Savoy Hotel in London. He was inspired by the upper class guests, so later he started his designing carreer with making travel bags and accessories. The bags were made from strong canvas instead of leather, but the double G logo was already on them.


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He founded the House of Gucci in 1921 and he has always hired the best craftsmen. By 1951 they had stores in Rome and Milan and later they become worldwide with the store in Manhatten. They have a partnership with UNICEF.
 
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In 1998 they made a Guiness World Record with the most expensive jeans in the world.

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Gucci SS 2016
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