Reading through couple of biographies, my admiration for Tom Ford has grown to another level.
From the time where he was yet to join Gucci ( around 1988-1990) to the time where he left the company and started his own brand he has done as much as a human can imagine to do in the fashion world. What writers and journalists describe him as is a perfectionist. I believe that you can't be less than that if you are truly dedicated to the fashion world. He started his brand with distinguished eyewear, which he is still well known for. Not only does he start making men and womens clothing but he also indulges in his passion towards film and photography. Looking at all those facts and what he has said in interviews, I believe that the values of the brand are countless..
“I want this to be somewhere a woman knows she can go when she wants a great jacket—not a fake expensive jacket, something that has intrinsic value. I don’t think fashion has to change every five minutes. I’d like these to be clothes you can wear for a long time—ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!” TOM FORD
“I want this to be somewhere a woman knows she can go when she wants a great jacket—not a fake expensive jacket, something that has intrinsic value. I don’t think fashion has to change every five minutes. I’d like these to be clothes you can wear for a long time—ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!” TOM FORD
In my eyes Tom Ford's brand is about being sexy. Showing that in all his editorials and his campaigns backs me up on this one.
Its about sophistication and power.
Its about perfection.
It is about the history of the clothes, and their value.
Being the first true luxury brand of the 21st century.
It is about being who you are.
“I love black dresses, I think everyone should own a lot, but black dresses don’t sell online because on the computer they don’t read like anything. Fashion has changed so much because of the internet, not only because of the way it’s reported, but more and more [because of] the way it’s sold.”
It is about the history of the clothes, and their value.
Being the first true luxury brand of the 21st century.
It is about being who you are.
“I love black dresses, I think everyone should own a lot, but black dresses don’t sell online because on the computer they don’t read like anything. Fashion has changed so much because of the internet, not only because of the way it’s reported, but more and more [because of] the way it’s sold.”
(Amed, 2013)
At the center of Tom Ford’s strategy is to be the first true luxury brand of the 21st century. The label has continued to focus on superior design and products, attention to detail and its made-in-Italy roots.
The menswear grew dramatically as a result of this approach.
“The label has a unique fashion statement, which is key to a luxury brand’s long-term success,” Mr. De Sole said. (Carr, 2013)
"I am a perfectionist," Ford said in 1996, as he was breaking through. "This job is a total ego thing in a way. To be a designer and say, 'This is the way they should dress; this is the way their homes should look; this is the way the world should be.' But then, that's the goal: world domination through style." (Lewis, 2016)
Amed, I. (2013) Tom Ford: How the man who rescued Gucci created his own billion-dollar. Available at: http://www.standard.co.uk/business/markets/tom-ford-how-the-man-who-rescued-gucci-created-his-own-billion-dollar-brand-8843703.html (Accessed: 15 February 2016).
Carr, T. (2013) Tom Ford exec: Successful luxury brands keep control of their product - luxury daily - in-store. Available at: http://www.luxurydaily.com/tom-ford-exec-successful-luxury-brands-keep-control-of-their-product/ (Accessed: 15 February 2016).
Lewis, T. (2016) Tom Ford: Fashion’s slickest control freak. Available at: http://www.theguardian.com/theobserver/2013/feb/10/profile-tom-ford-london-fashion-week (Accessed: 15 February 2016).
Mr. Ford returns (2010) Available at: http://www.vogue.com/865471/tom-ford-returns/ (Accessed: 15 February 2016).
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